A trip to kenya is about more than just wildl ntry is found among the combined faces of kenyas many cultures ach of our landscapes has a different cultural. Pdf on oct 7, 2016, and evaristus irandu and others published development of culture heritage tourism in kenya. The committees decisions and initiatives are guided by the ktb sustainability policy developed in 2014. Tourists like to see the wildlife as much as possible and at. Each year the masai mara national reserve is visited by thousands of tourists who come here to watch the exceptional population of game and the annual migration of zebra and wildebeest.
Assessing the contribution of cultural heritage sites to. As a country, we already have a vibrant tourism industry and both leisure tourism and business events industry hold massive potential to play an even more meaningful role in the economic transformation of our country and the upliftment of our people and the rest. Culture is a main pull factor which influences a visitors initial decision to travel to a destination in different part of the world. This helps reduce dependence on other sectors such as agriculture, which are subject to weather and market conditions that can often be unpredictable. World bank concludes that ssa could be on the cusp of an economic takeoff, much like china was 30 years ago, and india was 20 years ago. The quality of their tourism assets high standards in visitor accommodation ef. Some of the impacts include soil erosion, animals can become more frightened of people in. Based on recent case studies that illustrate the different facets of the relationship between tourism, culture and. The multifaceted culture of kenya is expressed in different forms, ranging from its people and language, food, music and dance, art, artifacts, theatre and literature to its. The 10 best kenya cultural tours with photos tripadvisor.
Kenya culture unique customs, etiquette and identity. Therefore, the role of culture is becoming increasingly important in the development of the tourism industry. Strategies for the new millennium in mombasa, kenya, december 2000. Cultural tourism could rapidly be transformed in a dangerous kind of tourism of the culture, with all the big and bad changes the balinese dont want to see happening on their lovely and holy. However, tourism in kenya is one of the leading sources of foreign exchange along with coffee. Destination management organizations dmo are often the only advocates for a holistic tourism industry in a place. Facts about kenya food, culture, history and landmarks posted by kathleen sep, 2015. Download citation cultural tourism in kenya this study investigates the cultural heritage of the gusii community in western kenya, with particular emphasis. Pdf development of culture heritage tourism in kenya. Ways of life, customs, religion, art, and handcrafts, among others are in demand among those visiting kenya. Kenya is the original safari destination and remains one of the best places in africa to see wild animals. This has proven to be the case for the maasai people living in the group ranches that surround amboseli national park in the amboseli region of kenya. For destinations, it encourages local communities to embrace their culture and boost economic growth, developing culturally geared tourism.
Tourism is a crucial sector, and high on the list of our governments priorities. Its bevy of iconic game reserves include the maasai mara, amboseli national park and both east and west tsavo. Ministry of sports, culture and heritage government of kenya, nairobi, kenya. Kenyas plans for tourism rely on five pillars to avoid greenwashing. Tourism earnings as a share of gdp increased signi. Kenyas wildlife and unique landscapes have attracted a growth in ecotourism, and much of its economy is now primarily sustained by foreign revenue brought in by tourism, causing a myriad of positive and negative impacts to its culture, ecosystems, and the lifestyles of its local people. The cabinet secretary for tourism and wildlife this morning chaired. Vast savannahs peppered with immense herds of wildlife. Traditional peoples who bring soul and colour to the earth. The official facebook page of the ministry of sports, culture and the arts. This paper looks at macro trends and major drivers in tourism as these impact on cultural tourism in general and the council of europe cultural routes in particular. Whilst market knowledge of certain elements of kenyas culture and heritage is very.
He teaches tourism planning, product development, and sustainable tourism. Learn about the swahili culture showcased through artifacts found in lamu museum, housed in an elaborate swahili. Harnessing tourism for growth and improved livelihoods 5 ssa tourism sectors must maintain competitiveness through. Therefore, the tourism industry need to diversify their products and include more cultural tourism based components of which food and drink is a key contender. The study went one step further to explore why tourists. Department of tourism development and culture mombasa county. In the past, up to 21% of kenya s national income has been derived from tourism. Culture tourism has demonstrated it has the potential of directly contributing to poverty reduction through employment and jobs for local people, market for products, exposure to knowledge and increased confidence in local people to do little known things. Jamhuri ya kenya, is a country in africa with 47 semiautonomous counties governed by elected governors. In relation to transport each of the authors he has presented. The kenyan tourism industry has been challenged by a number of factors. Department of tourism development and culture mombasa. Adventure tourism market report, study by george washington.
Cultural tourism in africa association for tourism and leisure. Lions and leopards are just part of the landscape in kenya, one of east africas favourite safari destination. For a number of reasons it is not possible to detail the culture and customs of each ethnic group in kenya. The masai mara national reserve is one of the top tourist attractions in kenya and the countrys most popular game park. The impact of tourism on the conservation of the cultural heritage. In another article on tourism marketing, sustainable development and international tourism eccles 1995, the authors metaanalysis is related to destination planning, marketing and promotion, and new products. The creation of the maasai image and tourism development in kenya. Kenya is located in east africa and borders somalia to the northeast, ethiopia to the north, sudan to the northwest, uganda to the west, tanzania to the south, and the indian ocean to the east. The social impacts of kenyan tourism can be pretty heavy.
The main aim of the conference was to identify innovative and creative strategies for the development, promotion and marketing of culturebased tourism in africa in the new millennium. Ministry of sports, culture and heritage government of kenya. The natural beauty and the existence of an abundance of wildlife attract many tourists from the developed world. Tourism infrastructure road network, ferry, airport facilities 3. Eleven cultural heritage elements or factors in need of preservation and exploitation for tourism were found. During the 1990s, the number of tourists travelling to kenya decreased, partly due to the wellpublicised murders of several tourists. It leads the destination in providing opportunity for authentic cultural exchange between locals and visitors.
It is located on the eastern part of the continent at the equator. The tourism sector recorded the highest number of arrivals ever at 1,265,6 tourists as at december 31, 2011. With regard to exports, the contribution of tourism revenue generally rose during the years 1986 to 2008, amounting to more than 40. While kenya offers a magical destination in terms of wildlife and landscape, no visitor to kenya leaves untouchzed by its people and their vibrant and varied culture. At 580,367 square kilometres 224,081 sq mi, kenya is the worlds 48th largest country by total area. Towards tourism product development, diversification and extension odunga, p. The second biggest means of earning for kenya is tourism. Tourism in kenya has seen steady growth since independence.
History, performance and challenges of tourism industry in. Its prehistoric heritage not only tells the story of mans origin and evolution but has also contributed to the understanding of the earths history. Cultural tourism is a people tourism that enables tourists to experience authentic cultures combining nature, scenery, folklore, ceremonies, dances, rituals, tales, art, handcrafts and hospitalitygiving a unique insight into the way of life of the people while offering complementary products to wildlife and beach based tourism. Furthermore, employment in the tourism sector, although small, has grown rapidly in the 1990s. Republic of kenya ministry of tourism and wildlife. Other kenya s tourism products are business travel, eco tourism, conference tourism, cruse tourism, cultural tourism, mountain climbingtrekking, golfing, birding etc. Tourism environments security, harassments, garbage. Under threat of extinction and a testament to the resilience of wild creatures in wild places, the african rhino is an enduring symbol of the beautiful strangeness of the natural wor. Kenya, but many kenyas, and while this is a challenge to any writer, the much greater challenges are those faced by not just the kenyan government but governments everywhere in africa. It considers the emergence of new forms of tourism, such as creative tourism and. Some of the impacts include soil erosion, animals can become more frightened of people in their natural habitat, and soil erosion from. The industry acts as a new platform to promote local cultures and international cultural exchange.
The main aim of the conference was to identify innovative and creative strategies for the development, promotion and marketing of culture based tourism in africa in the new millennium. The maasai people of kenya have for a long time remained outside mainstream tourism development. The journey of people to specific destinations that offer cultural attractions, including historic sites and artistic and cultural events and shows, with the aim of acquiring new knowledge and experiences that meet the intellectual needs and individual growth of the traveler. Tourism is the lead sector in the plan to achieve a transformation of the national economy kenya tourism board, 2016. What are the social impacts of tourism in kenya answers. Kenya has received news of the decision by china to.
Kenya culture is a fascinating way of life that blends the traditions of thousands of years of african social evolution with the modern influences of the 20th century. Dec 26, 2008 tourism and aboriginal culture duration. In kenya, the promotion of food as a component of its destination attractiveness is in its infancy at both the international and domestic level. Conservation of natural and cultural heritage in kenya. A form of tourism that allows tourists be immersed in local cultural related activities such as rituals and festivities. Kenya culture kenyan culture, customs and traditions. Tourism within kenya is found to be very successful in terms of economic benefit. Thus, in most regions of the world, particularly the developed, like for example, europe and north american, cultural attraction has developed. In the past, up to 21% of kenyas national income has been derived from tourism. The kenyan culture has grown over the course of a long history, starting in fact from the known beginning of human time in the cradle of humanity, where the earliest known. Greenwashing is a term used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental. Tourism in kenya statistics the tourism sector recorded the highest number of arrivals ever at 1,265,6 tourists as at december 31, 2011. Red robot intelligent distribution recommended for you.
Ways of life, customs, religion, art, and handcrafts, among others are. Every year, millions of wildebeest and zebra migrate across the tanzanian border into southern kenya on the annual great migration one of natures most. Tourism in kenya is a source of foreign exchange and income for the government. Beach tourism, ecotourism, cultural tourism, and sports tourism are all part of the tourism sector in kenya. Dec 14, 2014 tourism in kenya is a source of foreign exchange and income for the government. The kenya tourism board telling kenyas story departments. On average the contribution of tourism to gdp was 10% since 2002 to 2008 wttc,2009.
Facts about kenya food, culture, history and landmarks. Many travelers who visit kenya are safaribound tourists who come to visit the various tourist attractions in the country. Kennedy ondimu is lecturer at the moi university, school of business management departmemt of tourism management, po box 1125, eldoret, kenya. The pastoral maasai occupy arid and semiarid rangelands in southern kenya and northern tanzania, collectively known as maasailand. Every year, millions of wildebeest and zebra migrate across the tanzanian border into southern kenya on the annual great. The republic of kenya is an african country which stretches over an area of 581,309 square kilometers. This resource has been developed to provide potential cultural tourism operators with an understanding of the tourism industry and all the. The sector slowed down in the 1990s, but it is currently the countrys largest foreign exchange earner, followed by flowers, tea and coffee. The kenyan culture has grown over the course of a long history, starting in fact from the known beginning of human time in the cradle of humanity, where the earliest known human. Tour operators in kenya have become aware of the need to diversify the countrys tourism product from wildlife and beachbased attractions to include diverse aspects of kenya peoples culture. The impact of culture on tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. His research focuses on planning, policy formulation, product diversification, and sustainable development. Jan 27, 2018 tourism is the lead sector in the plan to achieve a transformation of the national economy kenya tourism board, 2016. Culinary tourism is a subset of agri tourism that focuses specifically on the search for, and enjoyment of, prepared food and drink.
Cultural tourism could rapidly be transformed in a dangerous kind of tourism of the culture, with all the big and bad changes the balinese dont want to see. In kenya, cultural and natural heritage has a particular value. An analysis of f the challenges facing cultural tourism. The study went one step further to explore why tourists visit cultural heritage sites and the results were used to develop an attraction development model to guide cultural tourism planning. Tourism in kenya overview and statistics kenya tourism. More than 40 national parks and nature reserves are scattered between lake victoria and the indian ocean, covering every imaginable landscape and featuring just about every animal in africa. Tourism is one of the key industries driving the current change and tourism could be a transformative tool within this takeoff. While ecotourism and sustainable tourism are recognized as an important, growing tourism segment, primary research to quantify the size and scope of the market in the usa or internationally is lacking work with unwto to collect consistent visitor data, at least from primary markets. Cultural tourism development program has been created to assist with the development and support of new cultural tourism experiences within national parks.
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